What is an Search Engine Optimization also known as SEO?
We can discuss by diving Search Engine & Optimization (SEO). in a layman language search engine represents on which platform we are searching in our case we are searching in google & Optimization means make something as good as possible. so the final definition is the the process of optimizing our website to get rank in google is called Search Engine optimization (SEO).
Now How Does an Search Engine Optimization (SEO) Works?
Search Engine Optimization (SEO) Works on four different types
- Crawling
- Indexing
- Calculating Relevancy
- SERP
Crawling
Crawling is a process by which, a crawler/bot of a search engine, collects the data about a from different webpage. In simple terms, a crawler studies websites, related web-pages, links, and content to create entries for search engine indexing. its also known as Spider.
Indexing
Indexing involves the storage, analysis, and organization of content and the relationships between pages discovered during the crawling process. it helps make search engines successful in finding the content users are looking for.
Calculating Relevancy
It Calculates based on the user search and matches exact results from the stored data.
Showing Results in SERP
The appearance of search engine results pages is always changing because Google, Bing, and other search providers conduct experiments to improve user experience. This, along with advancements in search technology, means that today’s SERPs look quite different from older versions.
The results which crawled , indexed shows the final results in SERP based on various factor that include Keywords, Keyword density, internal links, backlinks etc…
The SERP basically works in two different types
- Organic
- Paid
Organic results are web page listings that appear based on the search engine’s algorithm. SEO professionals, also known as SEOs, specialize in optimizing web content and websites to achieve higher rankings in organic search results.
Unlike organic results, paid results are listings that advertisers have paid for. Previously, paid results primarily consisted of small, text-based ads typically shown above or to the right of organic results. However, modern paid results come in various formats, with numerous advertising options available to meet advertisers’ needs. it clearly displays Sponsored at the beginning of the Add.
These are the basic understanding how SEO Works. for clear explanation notice the below image. pic credits: Semrushs
There are 3 three different types of SEO
- ON Page SEO
- Off Page SEO
- Technical SEO
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